📅 2015 – The Birth of MGM’s Online Betting Platform
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Launch of the MGM Betting App
Key Details The MGM Resorts International announced the launch of its mobile betting platform aimed at providing a sophisticated betting experience. -
Partnership with GVC Holdings
Details MGM partnered with GVC Holdings to enhance its technology infrastructure for the betting app.
🎲 2018 – Expansion of Betting Options
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Launch of Sports Betting in New Jersey
Details The MGM Betting App expanded its offerings to include sports betting following the repeal of PASPA in the United States. -
Introduction of In-App Casino Games
Details The app introduced online casino games, allowing users to enjoy a broader gaming experience.
📈 2020 – Advancements in Technology
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Mobile App Upgrades
Key Improvements The MGM Betting App underwent major updates, including improved UI and faster processing times for transactions. -
Introduction of Live Betting Features
Details The app added live betting capabilities, allowing users to place bets in real-time during sporting events.
🔒 2021 – Focus on Security and User Experience
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Enhanced Security Measures
Details MGM implemented advanced security protocols to ensure safe transactions and user data protection. -
User Experience Optimizations
Highlights Gathered user feedback and adjusted user interface design based on UX studies, making the app more intuitive.
🌍 2022 – Global Expansion Plans
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International Market Entry
Details MGM began to explore international markets, considering partnerships to expand the app’s reach outside the United States. -
Increased Marketing Efforts
Details The company launched targeted marketing campaigns to attract new users and retain existing ones.
